Georgetown Brewing
Georgetown Brewing Company has been making beer in Seattle's Georgetown neighborhood since 2002. Today, they're Washington's largest craft brewery — and a long-standing Bloom client. When they came to us for a site refresh and a full migration to Shopify, they brought something new along with them: a recently acquired ginger beer label, Timber Ginger, that needed a brand and a website built from scratch. Two distinct products, two distinct sites, one shared partner.
Georgetown's brand voice is dry, confident, and unpretentious. The design needed to match: bold, a little irreverent, nothing corporate. Their tagline — darn tasty beer for normal people — is practically a design brief.
Platform Migration
Georgetown moved its full site to Shopify. The new platform supports their merch shop, extensive beer archive, and tasting room content under one roof, and gives their team a more manageable backend for day-to-day updates. We migrated their beer data into a structured archive with filtering by style, making it easier for visitors to browse a deep catalog without getting lost.
New Photography
The refresh coincided with a major addition to Georgetown's physical space — a new tasting room that's brighter and more open than their previous setup. The new photography reflects that. Shot on location with available light and no staging, the images feel candid and local: a pint on the floor, regulars at the bar, the brewery doing what it does. The brighter space allowed for brighter photos, and that energy carries through to the site.
Updated Beer Finder
We updated Georgetown's beer finder map to reflect its current distribution footprint. Visitors can now locate Georgetown beers more easily across Washington and beyond.
The Design
The site keeps Georgetown's dark, industrial aesthetic while giving it more room to breathe. Strong typography carries the brand's personality, and the layout is built to balance a busy merch shop with a content-heavy brand story — without either one getting in the way of the other.
That same trust extended to something new.
Georgetown acquired Timber City Ginger and brought us in to relaunch it as Timber Ginger. The product was already strong: small batch, whole natural ingredients, made locally. It needed a visual identity and a website to match.
Photography
We shot in two directions. Process and ingredient photography put the raw materials front and center: whole fruit, fresh ginger, brewing equipment, and natural light. These images communicate the brand's commitment to real ingredients without having to say much. Lifestyle photography takes a lighter approach — summery, social, PNW. Together, the two directions give the brand range without feeling inconsistent.
The Design
Timber Ginger's cans are bold and graphic — clean type, strong color contrast. The website complements that with a soft, earthy palette and plenty of textured photography. White space, tight typography, and bright accents keep it feeling fresh. The condensed display type used throughout feels physical and hand-crafted, like something stamped on a crate. It's a confident look that stays approachable.
Georgetown and Timber Ginger are made in the same facility by the same people, but they're different products with different audiences. The Georgetown site is dark, industrial, and welcoming. The Timber Ginger website is light, ingredient-forward, and earthy. Both are direct and unpretentious. That's the shared DNA. Knowing when to share a design language and when to let each brand be exactly itself is the work. And after years with Georgetown, we knew exactly where to draw the line.
