Bloom news & articles

ArticlesJan 20, 2023

Marketing automation with Shopify

Automation allows businesses to use the collected data to create personalized email campaigns.

ArticlesDec 19, 2022

Make your software your own

The Shopify platform allows software designers to extend that core functionality in an infinite number of ways.

ArticlesNov 28, 2022

Beat the competition

It's time to dig in and strategize how to stand out. Figure out how you stack up to your competition.

ArticlesNov 03, 2022

Unify your sales channels

Does your DTC software truly unify all of your data and different sales channels? Let's find out.

ArticlesOct 26, 2022

Get to know your customers

Understanding who your business is selling to is vital in figuring out your brand identity. They are the lifeblood of your business.

ArticlesSep 21, 2022

Why does your business exist?

Your "why" makes a promise to consumers. It differentiates you from your competitors and inspires the consumer to take action.

ArticlesJul 27, 2022

Setting goals and objectives that fuel your business

No matter the size of your business, having clear business objectives allows you to orient your company in the right direction as you grow.

ArticlesFeb 11, 2020

SELLING EXPERIENCES

Wine industry examples of effective brand experiences!

ArticlesJun 09, 2019

UNBOXING THE NEW SHOPIFY RETAIL KIT

My unboxing experience and thoughts on the new Shopify POS hardware.

ArticlesMay 27, 2019

STOP SELLING BOTTLES & SELL EXPERIENCES

A memorable experience is worth much more to us than just selling bottles.

ArticlesMar 09, 2019

SELLING WINE ON SHOPIFY

Wineries looking to leverage the power of Shopify now have all the tools they need to fully run their DtC business on the world's best ecommerce pl...

ArticlesFeb 04, 2019

THE PRECARIOUS STATE OF WINERY SOFTWARE

Unlike a fine wine, your software is likely getting worse with age. Most legacy solutions are built on top of old, outdated code -- the foundation...