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    Marketing automation with Shopify
    ArticlesJan 20, 2023

    Marketing automation with Shopify

    Automation allows businesses to use the collected data to create personalized email campaigns.

    Make your software your own
    ArticlesDec 19, 2022

    Make your software your own

    The Shopify platform allows software designers to extend that core functionality in an infinite number of ways.

    Beat the competition
    ArticlesNov 28, 2022

    Beat the competition

    It's time to dig in and strategize how to stand out. Figure out how you stack up to your competition. 

    Unify your sales channels
    ArticlesNov 03, 2022

    Unify your sales channels

    Does your DTC software truly unify all of your data and different sales channels? Let's find out.

    Get to know your customers
    ArticlesOct 26, 2022

    Get to know your customers

    Understanding who your business is selling to is vital in figuring out your brand identity. They are the lifeblood of your business.

    Why does your business exist?
    ArticlesSep 21, 2022

    Why does your business exist?

    Your "why" makes a promise to consumers. It differentiates you from your competitors and inspires the consumer to take action.

    Setting goals and objectives that fuel your business
    ArticlesJul 27, 2022

    Setting goals and objectives that fuel your business

    No matter the size of your business, having clear business objectives allows you to orient your company in the right direction as you grow.

    Blending wine
    ArticlesFeb 11, 2020

    SELLING EXPERIENCES

    Wine industry examples of effective brand experiences!

    UNBOXING THE NEW SHOPIFY RETAIL KIT
    ArticlesJun 09, 2019

    UNBOXING THE NEW SHOPIFY RETAIL KIT

    My unboxing experience and thoughts on the new Shopify POS hardware.

    Table covered in wine bottles
    ArticlesMay 27, 2019

    STOP SELLING BOTTLES & SELL EXPERIENCES

    A memorable experience is worth much more to us than just selling bottles.

    SELLING WINE ON SHOPIFY
    ArticlesMar 09, 2019

    SELLING WINE ON SHOPIFY

    Wineries looking to leverage the power of Shopify now have all the tools they need to fully run their DtC business on the world's best ecommerce pl...

    THE PRECARIOUS STATE OF WINERY SOFTWARE
    ArticlesFeb 04, 2019

    THE PRECARIOUS STATE OF WINERY SOFTWARE

    Unlike a fine wine, your software is likely getting worse with age. Most legacy solutions are built on top of old, outdated code -- the foundation...

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